The Teardown

A library of company case studies

How the world’s defining companies actually work.

Independent, fully-cited teardowns of how major companies make money, compete, and bet on the future — each one a deep, evidence-first case study you can read in full.

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The library

12 independent case studies · filter by sector or region.

Sector
Region
showing 12 / 12
E-commerce

Alibaba Group

China · E-commerce · Cloud Computing · AI

Independent, source-cited case study of Alibaba's commerce, AI and cloud bet.

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Internet & Media

Alphabet Inc. (Google)

United States · Internet & Media · Advertising · AI · Cloud Computing

Independent, neutral, fully-cited case study of Alphabet/Google.

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E-commerce

Amazon.com, Inc.

United States · E-commerce · Cloud Computing · Advertising

The profit engine behind the retailer, AWS, advertising, and the AI capex bet.

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Artificial Intelligence

Anthropic

United States · AI

AI safety lab behind Claude, now one of the fastest-scaling AI companies

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Retail

Costco Wholesale Corporation

United States · Retail

Membership-only warehouse retailer with a fee-driven moat and thin-margin model.

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Internet & Media

Meta Platforms, Inc.

United States · Internet & Media · Advertising · AI

An ad business funding a large bet on AI and hardware.

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Artificial Intelligence

Moonshot AI (Kimi / 月之暗面)

China · AI

Maker of the Kimi assistant and open-weight K2 models, one of China's AI 'tigers'.

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Software

Notion Labs, Inc.

United States · Software · AI

How Notion repositioned from all-in-one workspace to AI company, 2020–2026.

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E-commerce

PDD Holdings

China · E-commerce

Parent of Pinduoduo and cross-border discount app Temu.

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Artificial Intelligence

Rogo

United States · AI · Software

Agentic AI for investment banks, PE and hedge funds — a $2B vertical-AI bet on Wall Street's grunt work.

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Internet & Media

Tencent Holdings

China · Internet & Media · Gaming · AI

Independent, fully-cited case study of Tencent: WeChat moat, games, fintech, AI.

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Robotics

Unitree Robotics (宇树科技)

China · Robotics · AI

China's volume leader in low-cost quadruped and humanoid robots.

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